Tuesday, February 16, 2010

Final Press Release 2: Image Managment

PRESS RELEASE


February 10, 2010

FOR IMMEDIATE RELEASE


CONTACT INFORMATION:

Mr. James E. Muellenbach III, CEO

Burger Planet

87 N. Burger Way, Gary, IN 46401

132-734-0234


BURGER PLANET HIRES FITNESS GURU JAYNE PETERSEN

Burger Planet Emphasizes Commitment to Health


GARY, Ind.--Burger Planet hires Jayne Petersen as spokesperson to promote healthy food options.


Petersen, 42-year-old fitness guru, regularly appears on the talk show, Opal Speaks, with Opal Whitcomb. Petersen says she joined the Burger Planet team because “the company believes in encouraging customers to live healthier, active lifestyles, and I have spent my life trying to teach women that lesson."


According to James E. Muellenbach III, CEO of Burger Planet, “The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."


With the hire of Petersen, low-carb options such as lettuce-wrapped white meat chicken breasts have been added to Burger Planet’s menu along with gourmet salads. Fruit packets are also available as substitutions for fries in combo meals. Customers can always request “bunless” Burger Planet food products to adhere to their low-carb diets. Petersen states, “Women can have a burger and fries now and then as long as they are active.”


Petersen will be at the Burger Planet franchise located in Times Square in New York on May 12 to kick-off the new entrees.


Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting.


For more information, please contact Rachelle Champlin at 555-234-2343 or email at rachelle.champ@blogspot.com.


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