Final Position Paper

Burger Planet

87 N. Burger Way / Gary, IN 46401

Supports Healthy, Active Lifestyles

As a company, Burger Planet, supports its customers in choosing to be healthier by eating Burger Planet’s healthy menu options. According to an article published on Ezine Articles, “The growing trend in living green is that people want healthy fast food chains.” In recent years, fast food chains all over the country have added healthier food options to their menus to accommodate their consumer’s needs. Burger Planet’s team has recently added gourmet salads, fruit packages, white meat chicken breasts, and “bunless” burger options to become a healthy fast food chain.

Burger Planet’s goal is to have people of all ages eat Burger Planet food but is concerned that women ages 30 to 40 have stopped eating it. According to a study conducted by the American Journal of Public Health, higher income women ages 35 to 40 are less likely to eat fast food than men because of their concern for health. This group of women are only eating about 1.5 fast food meals per week. These women are concerned that they will gain excess weight by eating fast food, which does happen in some cases. However, Burger Planet is hiring fitness guru, Jayne Petersen, who emphasizes moderation, as their spokesperson. Petersen says, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

In February 2010, Burger Planet is going to issue a press release about its healthy menu options and the hire of Jayne Petersen, which will hopefully draw middle-aged women to Burger Planet. Burger Planet also wants to increase its revenues up ten percent by December 2010 after the campaign with Jayne Petersen has ended.

Reference Sheet

French, Simone A and Jeffrey, Robert W. “Epidemic Obesity in the United States: Are Fast Foods and Television Viewing Contributing?” American Journal of Public Health. Vol. 88, No. 2. February 1998. March 30, 2010

<http://ajph.aphapublications.org/cgi/reprint/88/2/277>

Pan, Wendy. “Fast Food-People Want Healthy Fast Food Chains”. Ezine Articles. March 20, 2010

<http://ezinearticles.com/?Fast-Food---People-Want- Healthy-Fast-Food-Chains&id=1652804>

Petersen, Jayne. Burger Planet. March 20, 2010

<http://www.uwm.edu/~mcbridej/pressrelease.html>

Draft Position Paper

Burger Planet

87 N. Burger Way / Gary, IN 46401

Supports Healthy, Active Lifestyles

The company, Burger Planet, supports its customers in choosing to be healthier by eating Burger Planet’s healthy menu options.  According to an article published on Ezine Articles, “The growing trend ... is ... that people want healthy fast food chains.”  In recent years, fast food chains all over the country have added healthier food options to their menus to accommodate their consumer’s needs.  Burger Planet has recently added gourmet salads, fruit packages, white meat chicken breasts, and “bunless” burger options to become a healthy fast food chain.

Burger Planet’s goal is to have people of all ages eat Burger Planet food but is concerned that women from ages 30 to 40 have stopped eating it.  These women are concerned that they will gain excess weight by eating Burger Planet food, which does happen in some cases.  However, Burger Planet is hiring fitness guru, Jayne Petersen, as their spokesperson who emphasizes moderation and says, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

In February 2010, Burger Planet is going to issue a press release about its healthy menu options and the hire of Jayne Petersen, which will hopefully draw middle-aged women to Burger Planet.  Also, Burger Planet wants to increase its revenues up ten percent by December 2010.

Reference Sheet

Petersen, Jayne. Burger Planet.  http://www.uwm.edu/~mcbridej/pressrelease.html

Pan, Wendy.  Ezine Articles.  “Fast Food-People Want Healthy Fast Food Chains”.                                                   

http://ezinearticles.com/?Fast-Food---People-Want-Healthy-Fast-Food- Chains&id=1652804

Final Press Release 4

PRESS RELEASE

March 15, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Champlin Development

Craig Champlin, Owner and Founder

40 W. Cache Valley Boulevard, Suite 1-C

Logan, UT 84341

THE RIGHT MEDIUM CAN MAKE THE DIFFERENCE

Businesses Incorporate Websites To Stay Competitive

LOGAN, Utah--In today’s society, Internet is replacing the newspaper in advertising. Businesses around the world use the Internet to create websites for their customers.

Craig Champlin, owner and founder of Champlin Development, incorporated a website last month for the first time in his 25 years of business. “I think that creating a website is necessary for me to stay competitive,” said Champlin.

Long-time running companies of every size are now using the Internet as a medium to create websites to advertise and serve customers.

Champlin Development is a development company that builds retirement communities for persons 55 or older. It was founded in 1985 in Logan, Utah. Champlin Development has completed six retirement communities in Cache Valley and is currently working on one in Logan.

Champlin Development’s website was created in February and is found at www.champlindevelopment.com.

For more information, please call Rachelle Champlin at (435) 555-6832 or email at rachelle.champ.blogspot.com.

-END-

Photoshop

Final Media Pitch

Dear Lance Frazier,

I wanted to inform you about the Cache Valley Area Investors Association (CVAIA) and their cause. Preston Parker, president and founder of CVAIA, speaks to people who are interested in finding out how they can become financially independent. According to Parker, this is done by maintaining passive income. Parker's teaching discussions focus on education and networking.

CVAIA was founded in August 2007 and has 150 members. CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to discuss ways to increase one’s passive income.

Please call or email me if you’d like an interview with Preston Parker to learn more about the purpose and cause of CVAIA.

Thanks,

Rachelle Champlin

(435) 555-2395

rachelle.champ.blogspot.com

Draft Media Pitch

Subject Line: Financial Independence Can Provide Happiness For All

Dear Lance Frazier,

I wanted to inform you about the Cache Valley Area Investors Association (CVAIA) and their cause. Preston Parker is the president and founder of CVAIA and speaks to people about how they can be financially independent by maintaining passive income. Parker focuses on education and networking when teaching others how to earn passive income.

CVAIA was founded in August 2007 and has 150 members. CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to discuss ways to increase one’s passive income.

Please call or email me if you’d like an interview with Preston Parker about the purpose of CVAIA.

Thanks,

Rachelle Champlin

(435) 555-2395

rachelle.champ.blogspot.com

Draft Press Release 4

PRESS RELEASE

March 2, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Champlin Development

Craig Champlin, Owner and Founder

40 W. Cache Valley Boulevard, Suite 1-C

Logan, UT 84341

THE RIGHT MEDIUM CAN MAKE THE DIFFERENCE

Businesses Incorporate Websites To Stay Competitive

LOGAN, Utah--In today’s world, Internet is replacing the newspaper in advertising. Businesses around the world use the Internet to create websites for their customers.

Craig Champlin, owner and founder of Champlin Development, incorporated a website last month for the first time in his 25 years of business. “I think that creating a website is necessary for me to stay competitive,” said Champlin.

Companies of every size are using the Internet as a medium to advertise and serve customers.

Champlin Development’s website was created in February and is found at www.champlindevelopment.com.

Champlin Development is a development company that was founded in 1985 in Logan.

For more information, please call Rachelle Champlin at (435) 555-6832 or email at rachelle.champ.blogspot.com.

-END-