PRESS RELEASE
February 10, 2010
FOR IMMEDIATE RELEASE
CONTACT INFORMATION:
Mr. James E. Muellenbach III, CEO
Burger Planet
87 N. Burger Way, Gary, IN 46401
(132)-734-0234
BURGER PLANET HIRES FITNESS GURU JAYNE PETERSEN
Burger Planet Emphasizes Commitment to Health
GARY, INDIANA--Burger Planet hires Jayne Petersen as spokesperson to promote healthy food options.
Petersen, 42-year-old fitness guru, regularly appears on the talk show, Opal Speaks, with Opal Whitcomb. Petersen says she joined the Burger Planet team because “the company believes in encouraging customers to live healthier, active lifestyles, and I have spent my life trying to teach women that lesson."
According to James E. Muellenbach III, CEO of Burger Planet, “The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
With the hire of Petersen, low-carb options such as lettuce-wrapped white meat chicken breasts have been added to Burger Planet’s menu along with gourmet salads. Fruit packets are also available as substitutions for fries in combo meals. Customers can always request “bunless” Burger Planet food products to adhere to their low-carb diets. Petersen states, “Women can have a burger and fries now and then as long as they are active.”
Petersen will be at the Burger Planet franchise located in Times Square in New York, New York on May 12 to kick-off the new entrees.
Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting.
For more information, please contact Rachelle Champlin at (555)-234-2343 or email at rachelle.champ@blogspot.com.
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Great release. I think the quotes you used were very relevant and well-chosen. I think your template is great.
ReplyDeleteGood job! I think you found a great way to present all the important information in a clear and concise way. You used good, strong quotes and you followed inverted pyramid style.
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